In this episode, we’re joined by Navah Hopkins, a veteran PPC expert and founding member of the Paid Search Association. She walks us through the recent changes regarding third party cookies and data sharing policies. We dive into how these privacy changes are impacting different industries and how marketers can prepare and get the most out of their existing customer data.
Tune in each month to the Smart Route podcast to hear stories from businesses at the intersection of marketing, customer experience, and sales. A new podcast hosted by Courtney Tyson to inspire your business’s path forward.
Learn more about Smart Route and subscribe on Spotify and Apple podcasts: https://www.calltrackingmetrics.com/podcast